Ok, hands up! How many times have you typed ‘How to write better website content’ into Google? Yep, we have all been there. Writing engaging website copy is not easy, especially when you have to take SEO into consideration. But, good quality website content is essential for driving traffic to your site, generating leads and building customer relationships. However, as a business owner, it is all too easy to get stuck on admin tasks and let content become an afterthought. If you can relate,[...]
One of the best descriptions of ‘What is a Copywriter?’ we have heard is: "A copywriter is a salesperson behind a typewriter." This brilliant phrase comes from Judith Charles, president of her own agency, Judith K. Charles Creative Communication. Simply put, a copywriter is responsible for taking the information provided by a client and transforming it into clear and concise copy that can be used in advertising or promotional materials for the client's brand. Without good copywriting, o[...]