• Blog
    • Copywriting Tips
    • Lifestyle
    • Adopt a Podenco
  • About
  • Portfolio
  • Hire me
  • Contact

Grace Molan Copywriter

ZARA beauty launches with packaging designed by Fabien Baron
Lifestyle

ZARA Beauty – Say Hola to the Latest Make-Up Craze

28 May, 2021

Stop the press!! Just when you thought that the Spanish fashion giant ZARA could not get any better, they go and launch a beauty brand! Yes, you heard me! ZARA beauty is the latest addition to the ZARA empire and it is about to rock your world.

ZARA Beauty Has Launched

Rumours have been flying about this highly anticipated launch for a long time. However, after months of waiting for the ZARA beauty line, it is even better than expected. Inditex has enlisted the expertise of two powerhouses in the world of beauty to aid with this launch, Fabien Baron and Diane Kendal. The face behind it all is Diane Kendal, a world-famous make-up artist and London College of Fashion graduate. Kendal has worked on international fashion campaigns for designers such as Calvin Klein and Marc Jacobs. But, instead of applying make-up, Kendal has designed a complete range of products. Each one has been formulated to hit that sweet spot between luxury and usability. The affordable pricing of ZARA beauty is also a plus, ranging from 10,95€-17,95€ (£9.99 to £17.99) making it easier than ever to achieve editorial style looks at home. 

ZARA beauty is a concept created by make-up artist Diane Kendal

Image of Diane Kendal courtesy of ZARA via Instagram

ZARA Moves Towards A Sustainable Future

Upon hearing the news of the ZARA beauty launch, my first impressions were that it would be another fast-fashion venture with equally throwaway quality. But, this is far from reality. The sleek and minimal packaging was designed by renowned creative director, Fabien Baron who created the concept of clean, refillable and consciously crafted products. Each product comes in a white, understated case and the refills are sold alongside the full-sized product. Gone are the days when all the neutral tones in the eyeshadow palette run out before their shimmery counterparts. Baron has created a pick ‘n’ mix format to ensure minimal waste is generated. In addition to this, the ZARA beauty collection is also ‘clean’ and free of animal testing. As a result, Baron has supercharged ZARA’s green credentials. 

The Verdict

On discovering the ZARA beauty launch, my first impression is WOW! The colours manage to be classic and wearable while remaining on-trend. The packaging gives power to the product and does nothing to detract from the quality of the formulas created. And, most importantly the range offered is vast! Bronzers come in four shades and the set of three cheek palettes come in three shades. For the eyes, there are four palettes available each with six options. There are 14 lip shades available, a tinted lip balm and this is before counting the rainbow of nail varnishes available. In short, ZARA has come up trumps with the ZARA beauty line. Just as they have been filling our wardrobes with fashionable staples, they will now be filling our make-up bags too! It appears there is nothing ZARA cannot do.

Featured image courtesy of ZARA via Instagram

TAGS:Diane KendalFabien BaronInditexZARAZARA beauty
0 Comments
Share
gracemolan

I am a British born Copywriter in Tenerife, Canary Islands. I studied BA Fashion Journalism at London College of Fashion and was awarded a 1st class honours degree. In London, I collaborated with Mother & Baby magazine, Country Living Magazine and Olivia Palermo's blog. These invaluable experiences helped me on my path to becoming a freelance copywriter. Today, I offer my copywriting services to creative individuals and businesses with a sustainable mindset.

You May Also Like

The Healing Power of the Ocean

1 February, 2019

The Power of Fragrance

12 February, 2019

#VanLife: How Digital Nomads Are Reinventing Slow Travel in Tenerife

18 June, 2021

Leave a Comment Cancel Comment

Previous Post
What is a Copywriter and Why Should I Hire One?
Next Post
Digital Nomad: The Best Places to Live For a Digital Nomad in Tenerife
hi, im grace
Get To Know Me

Get To Know Me

Hi, I'm Grace a freelance copywriter and lifestyle blogger living in Tenerife. Discover my posts on blogging, fashion, lifestyle and life with a Podenco.

Instagram

…

Search

Current Location

Current Location

Tenerife, Canary Islands
Charities That I Love

Support These Great Causes

product_title_1

Centro de Protección Tierra Blanca Tenerife

product_title_2

Canary Green

product_title_3

Hope For Podencos

Adopt a Podenco

Copywriting Tips

Fashion & Beauty

my favorites

Reading List

Sheerluxe

Moonleaks

Astrology Zone Horoscopes

Country Living Magazine

Lets collaborate together

Are you ready to elevate your brand messaging and stand out from the crowd? Tell me what stresses you about content creation and I will send you the solution.

Get in Touch

Follow Along With Me

…
  • About
  • Blog
  • Services
  • Contact

Copyright © 2022 Grace Molan Copywriter. All Rights Reserved.Site Powered by Pix & Hue.