Ok, hands up! How many times have you typed ‘How to write better website content’ into Google? Yep, we have all been there. Writing engaging website copy is not easy, especially when you have to consider SEO. But, good quality website content is essential for driving traffic to your site, generating leads and building customer relationships. However, as a business owner, it is all too easy to get stuck on admin tasks and let content become an afterthought. If you can relate, it may be time to look into hiring a copywriter.
What is a Website Copywriter?
If the thought ‘What is a copywriter?‘ has ever crossed your mind, you are in luck! Here is a demystified explanation. The term ‘Copywriter’ often gets overused. But, in simple terms, it describes the job given to someone responsible for creating the written content for a brand. Copy means text. Originally, copywriters worked with advertising agencies but today many forms of copywriting exist. Website copywriters work with brands to produce all the written website text. This can often extend to social media captions, press releases and email campaigns, however, this is not always the case.
When Is a Good Time for Hiring a Copywriter?
If you have found yourself sitting in front of a blank page all too often, it is probably time to ask for help. Luckily, the world is full of talented people who can turn your ideas into website copy that converts. Upwork is a great place to find a copywriter that will fit your brand style and budget. Alternatively, social networks such as LinkedIn are also fantastic for finding talent online. Read on to discover the top five reasons why you should be outsourcing copywriting for your business.
1. You Are Tired of Constant Content Updates
In an ideal world, once you have hit the publish button your content will work hard to drive traffic to your site. However, if you are not confident in your brand messaging, the temptation to constantly tweak and adjust your website copy can feel overwhelming. By hiring a copywriter, you will be able to relax in the knowledge that the text that appears on your website is of the best quality possible. This allows you to use your time for other areas of the business.
2.The Idea of Creating a Content Strategy Sounds Like Hell
Good quality website content isn’t created by chance. Your website copy should match the search intent of your chosen demographic. It needs to address their questions and solve their problems. Good website copy is also entertaining and tells a story. Not to mention, SEO friendly. However, this requires great levels of planning to ensure that the copy produces results. This is where a content strategy comes into play. Hiring a copywriter will ensure that your website text follows a strict content strategy and remains consistent. Look for freelance copywriters for hire and enlist their help. You won’t regret it!
3. You Don’t Have Time To Learn SEO to Optimize Your Content
Searching for keywords, writing meta tags and implementing a keyword strategy to your site. These are just some of the basic tasks a website copywriter carries out when writing copy. However, SEO is very detailed and technical. It takes time to learn and understand how to use SEO, let alone apply it to your writing. So, leave it to the experts and spend your time hiring an SEO copywriter to work on this for you.
4. Maybe You Don’t Have Time in General?
Yes, working as a solo entrepreneur or as part of a start-up is one of the most time-consuming tasks on earth. Worth it? Yes! But, there should be unlimited hours in the day for all the tasks that need to get done. So, don’t let copywriting become a bottleneck task that stops your brand from growing. Outsource your copy to experts and reap the rewards while you take care of business. Creating consistent copy for your brand will work wonders in driving high-quality traffic to your website.
5. It Is Time To Improve the User Experience
Okay, so you have dabbled here and there. You have created a website and posted a few blogs. But, does it reflect your brand voice or support your goals? Take time to work out what you want to achieve, who you are targeting and how you will reach your audience. Then, hire a copywriter online to help you to create a better user experience that will keep customers returning to your site. The longer a person spends on your website, the more Google recognises you as an authoritative figure. Over time, this will help to boost your rankings and get you seen by your target audience.
Hiring a Copywriter Doesn’t Have to be Scary
Does this sound familiar? Don’t panic, writing good content for websites is not easy. But, you don’t have to do it alone. If you are thinking about hiring a copywriter, book a free 15-minute discovery call to discuss your project. I would be more than happy to answer any additional questions that you may have.