In the realm of start-ups, it is easy to feel as though you are a Jack of all trades. Yet, just because you have to work in all areas of your business, doesn’t mean you cannot master the skills needed to take it to the next level. When we seek out advice, the action of reaching out in itself has a transformative effect. However, growth also happens when we have access to valuable information that has been tried and tested within the industry. While we cannot all fork out for a professional copywriter, we can lose ourselves in a good book. Want to know our favourite motivational reads for when we want to break up with the backspace key? Read on to discover the best copywriting books worthy of a place on your bookshelf.
The best copywriting books to help you get back on track
What is the solution if you want to improve your content marketing strategy? We have to take action, of course. According to this article, “taking action is proactive. It values forward motion and momentum over wondering and worrying. Taking action puts you firmly in the driver’s seat and helps give you the confidence you need to tackle whatever is holding you back.”
Once we set the wheels in motion, the momentum needed to complete the task comes naturally.
What once seemed overwhelming now doesn’t seem that daunting after all
What once seemed overwhelming now doesn’t seem that daunting after all. Sounds simple, but as they say, the hardest part is starting.
So, if you are feeling anxiety creeping in at the thought of having to write something for your brand – stop. Put on the kettle, make a cup of tea and dive into one of these books, written by the best copywriters around. We have selected the best copywriting books that have helped us hone our craft. How many have you got piled up on your desk?
The Copywriter’s Handbook by Robert W Bly
This book is a comprehensive guide that covers the essentials of copywriting, making it an ideal choice for anyone looking to sharpen their writing skills. Robert Bly breaks down the art of copywriting into actionable techniques, offering valuable insights into creating compelling content that resonates with your target audience. Whether you have years of experience or are a new copywriter, this book provides a wealth of knowledge that can significantly enhance your direct marketing efforts.
Content Inc by Joe Pulizzi
Content Inc by Joe Pulizzi, takes a strategic approach to content marketing, emphasising the importance of creating valuable content that not only attracts but also retains customers. Pulizzi’s framework guides you through the best ways of building a content-driven business, helping you establish a strong online presence and effectively communicate your brand’s message. His step-by-step guide is a must-read for all business owners looking to incorporate content into their next marketing campaign.
Find Your Red Thread by Tamsin Webster
Tamsin Webster’s “Find Your Red Thread” focuses on the power of communication and storytelling. While not exclusively about copywriting, this book offers a unique perspective on how to create a compelling narrative that connects with your audience on a deeper level. Webster’s insights can help you craft messages that resonate and inspire action. Her method also ensures that all your content aligns with a consistent and compelling story, making it easier for your audience to connect with your brand. If you are working on your branding, this is a great resource for turning a good idea into a fully-fledged business.
Building a Story Brand by Donald Miller
Donald Miller’s “How to Build a Story Brand” is a great book for anyone aiming to clarify their brand’s message. Miller introduces a powerful framework that revolves around the concept of storytelling to engage customers. This is one of the best books for those interested in brand storytelling and it comes packed full of case studies as well as a breakdown of the core principles of building a narrative for your brand. By understanding and applying the principles in this go-to guide, you’ll be able to create copy that captivates your audience and drives results.
Contagious by Jonah Berger
“Contagious” by Jonah Berger explores the science behind why certain ideas, products, or content go viral. While not a traditional copywriting book, it provides invaluable insights into crafting content that spreads like wildfire. By understanding the psychological triggers that make things contagious, you can tailor your copy to generate more engagement and shares. Berger’s insights into human behaviour and the psychology of persuasion offer a refreshing perspective on marketing and shine a light on innovative advertising methods used by brands to influence people.
Ogilvy On Advertising by David Ogilvy
David Ogilvy’s “Olgivy On Advertising” is a classic book in the advertising world. Ogilvy, often referred to as the “Father of Modern Advertising,” shares his timeless principles and strategies for creating effective ad copy for campaigns. Just like the knowledge shared in Ogilvy’s other book “Confessions of an advertising man”, his insights into persuasive communication, human psychology, and creative storytelling are essential for any successful copywriter seeking to make a lasting impact. While this book was published in a time before the internet, Ogilvy is still considered by many to be a master copywriter and the information shared is still relevant today.
Made to Stick by Chip and Dan Heath
“Made to Stick” by Chip and Dan Heath delves into the art of crafting memorable and impactful messages. The book explores why certain ideas stick in people’s minds while others fade away. By understanding the key elements that make ideas “sticky,” you can create seductive web copy that leaves a lasting impression on your audience.
The Adweek Copywriting Handbook by Joseph Sugarman
Joseph Sugarman’s “The Adweek Copywriting Handbook” is a practical guide to writing persuasive copy that sells. Sugarman shares his proven techniques for becoming a good copywriter with information on capturing attention, building desire, and driving action through words. If you are looking for a single book to guide you on your content creation journey, this book is a one-stop guide for effective copywriting. The Adweek Copywriting Handbook is filled with actionable tips and real-world examples that can elevate your copywriting skills regardless if you are writing an ad campaign or a sales page.
The Elements of Style by Strunk and White
While not exclusively about copywriting, “The Elements of Style” by Strunk and White is a timeless guide to effective writing. This book focuses on the fundamentals of grammar, style, and clarity, which are essential for creating clear and compelling copy. Keeping this book on your desk will help you to refine your writing skills, ensuring that your content is clear, concise, and well-structured allowing you to become a great copywriter.
Everybody Writes by Ann Handley
Lastly, “Everybody Writes” by Ann Handley emphasises the importance of writing in today’s digital age. Handley offers practical advice and actionable tips for improving your writing skills, whether you’re crafting blog posts, direct mail, social media content, or direct response marketing materials. Her insights can help you become a more confident and effective communicator.
Update your bookshelf with copywriting books
So, whether you’re struggling to find the right words for your brand or looking to enhance your copywriting skills, these classic copywriting books provide a treasure trove of knowledge and inspiration. Each one offers a unique perspective on effective communication, storytelling, and persuasive writing. So, take action! Pick up one of these books and let the wisdom within their pages guide you toward copywriting success. And, if you want to delve deeper into the realm of content writing, why not sign up for a copywriting course? Remember, every word you write is an opportunity to connect with your audience and propel your business forward.