Defining who you are and what you offer is the first step to building a brand. That is a fact. But when faced with this question my mind goes blank and the simplest question turns into a daunting challenge. Who else experiences this? Filtering down your life’s mission, your soul’s purpose and your passion into one tagline is no easy task. This is why we need to connect with our authentic self before we can share our stories.
Disconnected from our authentic self
The last few months have brought with them tremendous change, not just for my freelance copywriting but also in my personal life. I have been called upon to address soul searching questions like Who am I? What can I offer? What do I believe in? And, the hardest of all, What makes me unique? Finding the correct wording to these short, frequently asked questions brought me down a rabbit hole of turmoil and stress as I realised that I didn’t actually know how to answer them. Crazy right? I write for a living but I cannot answer a simple question! It bothered me immensely that I couldn’t find the words to describe myself. After all, out of everyone I work with I should know myself the best. This frustration sparked a journey of discovery. Why this was so hard to answer? I knew that I had to look inwards and focus on my deepest emotions, my fears, my dreams and my desires. I was scared about what I would discover.
Looking inwards for answers
As a content creator, I work with people to develop their brand storytelling. From my experience, I have found that stories are most potent when they are raw and maintain the messy qualities that form human life. Life is unedited and to really get to the root of your business’ mission you need to get vulnerable and address what your intuition is trying to tell you. This means facing up to our hidden wounds and being truthful with our answers. But, if we are basing our answers on fear, concepts of ‘should be’ and limiting beliefs we will struggle to construct a narrative that we feel aligned with. We will literally be lost for words. I knew I had to get creative and turn these questions on their head. What was my truth? Since we are all constantly evolving, growing and changing with the seasons the only true version of myself is the Grace of today. This is my authentic self.
How have I become the girl I am in the present? What am I in the midst of creating?
Well, I unknowingly began my journey 7 years ago when I left London and my career as a fashion journalist behind. I was suffering from burnout, I felt lost and unfulfilled. Something wasn’t right in my life but I didn’t know what. I felt a calling to visit Latin America and I spent time visiting colourful Mexican villages, learning about Mayan healing rituals in the Chiapas rainforest and hiking the Inca trail in Peru.
Climbing the dizzying Peruvian mountain ranges to reach the ancient ruins of Macha Picchu was the moment everything changed. I remember reaching the middle point of the 5-day hike. The point of no return. I was suffering the horrid effects of altitude sickness, I was tired and emotionally raw. I was focused on my suffering and wasn’t connected with the incredible landscapes that surrounded me. But, as the sky shifted from sunrise to daylight I stopped, closed my eyes and let the breeze caress my face. I breathed in the thin whispers of air and let myself connect with the present moment. It was then that I knew my next journey would begin. And, as I climbed further on towards Macha Picchu the blocked feeling that I had been carrying with me gradually lifted, leaving a feeling of clarity. It was then that I began to make plans to move to Tenerife and give in to my desire to break away from all that was no longer serving me.
Listening to my authentic self
Once I was back in the U.K, I was shocked at how everything fell into place. Even the tasks that I deemed impossible such as finding a job (with my limited Spanish and inability to travel for an interview), renting an apartment and buying a car – all fell into place. I am a firm believer in manifesting the life of our dreams but until that moment, I hadn’t really experienced the magic of manifestation. But, literally, everything that I had asked the universe for became a reality shortly after.
Everyone’s story has moments of darkness, light and celebration. However, it takes wisdom to realise that these moments are transient and that our story is constantly being written. We just need to be aware of the messages we are receiving in order to defeat the monsters that lie within us. It is only when we confront our darkness we discover the light that we bring to the world.
When I work with my clients, I encourage them to participate in soul searching exercises. This ensures that we are being truthful with ourselves and connecting with the ancient wisdom that we so often carry unknowingly inside of us. I am a firm believer that everything that we need to lead a life that brings us unadulterated joy is already within us. But, in order to create a business that reflects the unique life that we want, it is important to give ourselves space to be who we want. And this only comes from knowing ourselves inside out.
I seek to help others experience this journey back to their soul.
Valuing my unique power and not hiding away from it, helps me to empower those around me.
I can help you navigate the darkness and shine the light on your authentic self.
Working with your ideas, values and strengths, I can turn them into a compelling narrative – your story.
My experience and skills help me to align your soul with your business so that you feel aligned with your mission.
This is my truth and my gift!
So, to answer the original questions…
Who am I?
I am Grace Molan, a woman rising into her power to heal the world through words. I believe that everyone has a powerful message to share with the world and I have the tools to help you do so. That is why I work with soulful business owners and brave creative spirits to refine their brand messaging so that their work can be found and benefit the world around us.
What do I believe in?
I believe in sustainability. It is important to build a brand with sustainable growth since we are forever changing and evolving. Life, just like nature, is cyclical. Success is not the product of excess, burnout or intensity. It is born from a place of intention, steady growth and a deep awareness of our ‘why’.
As you are reading this, ask yourself the same questions. Who are you right now and what are your fundamental beliefs driving you forward?
I urge you to dig deep to discover your authentic self. Your truth is unique and it is what empowers you to bring change into this world. I call upon you to make this journey inwards and I await you if you want to walk beside me on this journey of remembering your true self.
What can I offer?
Right now, my current offerings include:
- ‘Done for You’ copywriting and content creation so that you can focus on other areas of your business.
- 1:1 coaching to equip you with the necessary tools to create your own copy.
- Free copywriting resources on my blog.
Are you ready for your journey to begin?
I will be ready to join you when you are. Until then, take time to enjoy the present moment and listen to life’s messages and hidden signs.