Sugary sweet, electric colours that pop like sherbert in the summer sun form the backbone to Milena Rodher’s debut swimwear range ‘Paradise City’. With minimalist, retro cuts that show off the sexy, feminine silhouette of the wearer and playful names like ‘With Lemon Please’, this range of swimwear is going to be hotter than hell this summer.
Starting her fashion career as a blogger, Milena’s hunger for fashion grew to her opening an online vintage store which in turn led her to study Fashion Styling at London’s prestigious Central Saint Martins. Whilst studying Milena Rodríguez Hernández (Rodher) earnt her stripes working in retail for the fashion giant Inditex and has garnered not only essential industry experience but also a global fashion outlook, which sets her apart from many of the fashion designers in the Canary Islands.
Being the ultimate girl boss that she is, Milena Rodher put her skills and knowledge to the test and opened up a luxury fashion boutique in her hometown of Santa Cruz de Tenerife. Her shop, named after her, is an oasis of glamour and femininity in the centre of the city. Chic homeware and gifts are stocked alongside exquisite hand-picked accessories from brands such as Maria Pascual. But what really makes this shop special is the selection of garments personally selected by Milena that really reflect the fun and playful side of fashion.
Since the shop’s opening in early 2017, Milena has worked tirelessly to ensure that everything that she does follows the same feminine, fun aesthetic. The Label Studio, a line of T-Shirts designed and created by Milena, was launched shortly after the store’s opening and became an instant success after being stocked in the boutique. This success then spurred Milena Rodher on to follow her dream of designing a range of swimwear.
Milena Rodher Swimwear defines itself as ‘Under the sun basics’ that are made in the Canary Islands. ‘Paradise City’, the first collection, is made up of simple, iconic styles designed to fit the body so perfectly that the wearer really will feel like they live in paradise. Taking its inspiration from the city of Los Angeles and neighbourhoods like Malibu and Venice Beach, the collection oozes a sports luxe essence that is akin to a modern-day version of Flashdance.
The collection was first shown to the press at the ‘Tenerife Fashion Beach‘ catwalk show and quickly caught the attention of influencers like the talent show contestant and singer Marta Sanchez and model Alicia Medina. It was then shown at Tenerife Feria de Moda in April 2019 in a catwalk show that was an explosion of colour and life all set against a soundtrack of Kanye West’s high energy anthem ‘Fade‘.
Milena Rodher has not stopped these past years and the fruits of her labour are proof that she is set to conquer the Spanish fashion industry. Her sharp eye for trends, impeccable sense of style and fun and playful social media updates are the key ingredients to her success. She is the ultimate girl boss and if you didn’t love her already, her ‘Paradise City’ collection is sure to leave you feeling empowered and enamoured with the Milena Rodher empire.